Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the service disclosed that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread release. This development aligns with a increase in content created by AI, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a label for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users like content created using AI tools, including AI artwork to informative clips, and we aim to give people the ability to see more or less of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, over 100 million media items are added to the service daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the content preference option in the application and selecting “AI-generated content”. Other topics that currently be adjusted under the setting encompass news, clothing, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige content makers to tag convincing AI-generated content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the service will now apply an AI-generated watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is intended to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for experts and organizations to develop informative material about using AI responsibly. This initiative will assist educational bodies specializing in teaching coding and technology.
Platform Protection
The platform has supported its safety measures, amid discussion over intentions to make redundant numerous review team members in the UK. It is planning to reduce 439 jobs in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it has to be seen by staff. The platform stated a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
